Daily, Social

I’m looking for a job

I was a social media intern as early as 2009 (Facebook got huge in 2006). When I was taking my journalism degree, many of my reports were about social media: The convergence of media in journalism and how Twitter was impacting the industry, What Google+ was going to be about (they were undecided then and still undecided now) and whether it was going to succeed (no), and how our rhetoric has changed in this age of social media (lol). I then used social media to get an internship, and after said internship, I joined a social media agency.

I don’t know what you think, but I think that’s a lot of social media.

It’s great to be an ‘expert’ in a specific area, but I believe that it’s important to diversify our skill set – in the early stages of our careers and even after – so that we do not fall in too deep in our specialisation that we bury ourselves in a dark pit, hiding from anything else outside our little world. It’s why people travel right? To learn and to experience other cultures and lifestyles, it helps us appreciate what we have and to help us aim for better.

Some people have lost sight of what the right thing is for their clients because they haven’t considered other solutions. It’s normal for traditional agencies to suggest advertising on traditional media, it’s normal for social agencies to suggest activity on social platforms.

I’m a big fan of social media. Trust me. I love how I’m able to get help from my friends and family to get an internship, I love that I can spread the word about of issues that bother me, and I love that I can get recommendations on a good tailor. I also particularly enjoy getting updated on the lives of others, especially if they are my boyfriend’s psychotic ex-girlfriend (no link there, sorry).

But I’ve learnt that social media isn’t always the right answer for brands and products, and it has always been very limiting. Social has to be integrated for it to work, just as ideas have to be intrinsically social to be effective. Even if the clients’ budgets don’t care about integration and social media budgets are usually always separate when it should be an ingrained cost in all marketing efforts.

So I’m not looking for a job in ‘social media’. I’m looking for a job to help brands become more human.

Update (15 Aug): I am no longer looking!

Daily

Tolerance

I’ll be straight with you. I’m not adventurous. It’s a romantic thought to be ‘young, wild and free’ and I am in love with the idea, but I’m far too logical and practical to have that much guts.

That said, I embrace tiny little experiences that aren’t too crazy – and these usually come in the form of learning something new or going on vacations.

So we went to Europe this year and managed to check those two boxes off. It was a good time that felt like an educational school trip about World War II. That stuff intrigues me. The fact that the Holocaust happened fascinates me to no end – that fact that we could let it happen right under our noses.

First they came for the communists and I did not speak out because I was not a communist.
Then they came for the trade unionists and I did not speak out because I was not a trade unionist.
Then they came for the Jews and I did not speak out because I was not a Jew.
Finally, they came for me and there was no one left to speak out.

We visited Dachau, and we went to Sachsenhausen. It was so peaceful and unlike how you’d imagine a death camp to be. Everything was made to help visitors understand what went on, except no one would actually be able to imagine it fully. And we learnt that this was what intolerance looked like.

Intolerance against a different race, culture, religion or sexual orientation would ultimately look like extermination camps – if you had a problem with homosexuals or muslims or anyone, your intolerance would mean horrid things for them, whether you were passive about it or not. Putting that into context blew my mind.

Amsterdam, on the other hand, was tolerant of everything, which made our trip pretty memorable (Ha ha).

All articles about being young suggest traveling as the thing to do, whether you can afford it or not. My holidays usually aren’t as immediately life-altering and dreamy as those articles make it out to be. But I can definitely see priceless value in getting out of my daily life and getting into my traveling pants.

I didn’t just visit Europe to learn history though. So if you find yourself in Berlin, you need to grab heavenly Vietnamese food at Monsieur Vuong’s because that was probably as life-changing as anything.

Daily

The option to get married

Everybody seems to have something to say about the same-sex marriage ruling. And although I’ve been on that side of the boat before (I’m an equal opportunities player), I’ve never gotten so far that the inability to get married was a problem. It was always just acceptance, and this I’m sure even with the ruling will continue to be an issue.

I don’t appreciate that you have to be either for or against ‘marriage’ between same-sex couples. I am neither. Just like how I’m neither ‘for’ or ‘against’ marriage between heterosexuals.

So I will not pick a side – I’d like to sit here on this fence. Marriage has not worked for some heterosexuals, and I can imagine it might not work for the LGBTQXYZ group either. But if we were to believe in equality, and if we believe independent individuals exist (gay or not), then we’d watch and see if same sex marriages have the same successes and failures..and I’m really interested to find out.

My Facebook feed seems to be filled with people on one side or the other. My stand has always be that if someone supports it, that’s cool and if someone doesn’t, that’s cool too. We all have our reasons and no amount of debating on Facebook will change anyone’s mind – it’ll only emphasize your own narrow-mindedness to be unable to accept the other’s opinion.

But a majority of my feed seems to be supporters of the marriage debate and it’s feels a bit like peer pressure is sinking in and you’re deemed a narrow-minded, religious person if you don’t support gay marriage. Some people appreciate the option to get married (even if they might not choose to do it). Some people cannot get behind the issue, leave them be. They have their right to their own beliefs as much as you do.

Daily

Songs to dream to

Since I’ve fixed up my Google account and have proper access to YouTube now, I thought I’d make use of its features. Now, this here is the kind of music I daydream to, and the kind of music I’d love to die to. ‘Songs to die to’ was the title of this post until I realised there might be people who might paint a depressing and morbid picture of me.

To elaborate on how un-morbid and un-depressed I am and paint the dream-like sequence that goes through my head when I picture death, I’ll refer you to the ending scene of one of my favourite movies. More dreamy than gruesome, and completely unrealistic.

In any case, Sigur Ros’ Hoppípolla at the top of the list of songs I would love to go to sleep with forever. If I ever meet with an untimely death, I trust you know what to do.

Social

Killing my Google+ accounts

I hate Google+. I hate it and all the limitations that come with it. And its limitations are why it can boast about its numbers but it can’t actually make a dent in the social networking space.

How many Gmail accounts does one person have? I’m willing to bet it’s more than two, and that’s not including work email accounts that are tied to Gmail.

I have three that I’m juggling. And according to Google, I’d have to create three separate Google+ accounts for the three emails that I have and I have to keep logging in and out of my separate accounts to access different Google products all the time.

Commenting on or liking a YouTube video is the worst when you realise you’re using your work account and you have to then switch to your personal account. I’ve stopped interacting with YouTube and using its liking, subscribing, and playlist features because of the hassle.

So I spent a few hours today messing around on Google+ and deleting things on the account without actually deleting the account. I had to jump through hoops in Picasa to delete my profile photo, but I’m so glad I can add a nickname to this account so that it’s evidently not in use.

Good Riddance

Good Riddance.

Come up with a better plan please, Google. I actually like some of your products.

Social

What do you do?

If there was one question I’m self-conscious about, this is it. I’m not sure why, but working on social media strategies and social media content sometimes feels frivolous when a majority of people seem to think all I do is just play around on Facebook. That’s not true.

I play around with Pinterest, Twitter, Instagram and Tumblr too.

Daily

I’m (still) 25!

Right now as I’m writing this, it is perfectly okay for me to tell people that I’m 25. Because I am. If I did that in a couple of hours – I’d seem like I was embarrassed about my age. That’s nuts.

It’s perfectly normal to feel like it’s an issue when it isn’t, but we’ll get used to being our new age and telling people what that number is. But I usually forget and it catches me off-guard when someone asks. I’ll think for a second or two but it won’t mean anything when I say the number out loud.

But then you get to the number 30. And you panic and freak out because where did the years go?

That’s what happened to my 25th year. So this year, I’m going to be 26 to the best of my ability to prevent that from happening. #YouAreOnly26ForOneYear

I was 23 here!

No it’s not my birthday here. But this photo makes me happy and I thought it’d fit the theme.

Social

Social media blogs

There are thousands of social media blogs and millions of social media experts on Twitter out there. These blogs and influencers get really repetitive really quickly – because ultimately, there are really just three main things you can get out of them:

That brands have to embrace authenticity and transparency, that they should be listening to what people are saying online and having conversations with them, and that they have to invest in content.

They are helpful in understanding social media – and I read them to find out about new tools, new apps and updates in the space. But they’re really not helpful in understanding people – and their relationship with brands. Maybe someone should start one that allows a little insight into people and their behaviours instead.

Daily

New goals

For someone who’s led a really passive, sedentary lifestyle, I really didn’t think I’d suddenly get the whole fitness thing. Sure, I’ve looked at Fitspo posts and images on Tumblr, and I get it – skinny girls look good in clothes and fit girls look good naked. But did I want to burn calories by getting wet and sweaty and gross?

In my head I thought that if I started working out regularly, I’d need to continue working out forever, and really, who needs that burden?

Ha! If you could only see me now. I don’t yet own enough muscles to impress anyone but ask me again in a few months.

Daily

Neopets

I have a 14-year old account that’s active and alive – with a username I created when I was twelve, so that says something about the kind of username it was.

I remember lots of time spent on learning HTML to fill this space, which was probably the most productive thing I’ve gotten out of Neopets.

Neopets Shop

The rest of the time was spent earning Neopoints by buying/selling things in the shop, completing Faerie quests, playing games, aiming for high scores and collecting avatars.

I rediscovered it awhile back and got more active when I joined a guild and made friends on the site to distract myself from my studies in uni…because I was already doing so well in school and I wanted to cut my fellow students a break.

Eiji_1

So to learn that there is a possibility that Neopets might finally be shutting down or getting some really drastic change after all those years is pretty sad. But it’s likely it might be a change for the better so I’m hoping that’s what’s happening! So much nostalgia on there that it’s probably equivalent to what Pokemon means to me haha.